Stanford 20/20 Comes to Colorado USA
American businessman Allen Stanford has come up with a unique plan to promote cricket in the US. The city of Fort Collins, Colorado, has been singled out to be a testing ground for cricket and specifically the Stanford 20/20, a tournament that features countries of the Caribbean and is played in Antigua. The city’s 131,000 residents will receive television broadcasts of the matches and have the chance to win large cash prizes and attend numerous viewing parties in bars and bistros. A mass advertising campaign has taken place in the city with promotions featured in newspapers, on television and radio, on billboards, bus shelters and around shopping malls.